According to the advertising slogan, if you see Kellogg's on the box then you know it's Kellogg's in the box.
But now the company has become so concerned about similarly packaged supermarket cereals, it has developed a laser to burn its logo on to individual Corn Flakes.
The concentrated beam of light creates a toasted appearance without changing the taste.
There are literally hundreds of these suckers in each and every box, I'd hate to man the machine responsible for this. Pew pew pews in every bite sounds like a totally sweet deal, followed by a massive power outage due to intense laser battles between Kellogg's and General Mills. Absolute war in every bite. Until you realize that it's just a little toastier which, for the trouble involved, wouldn't be worth the extra cost otherwise saved on an off-brand.
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